Lapo-land

Sometimes I pick up on these weird trends. A few months ago I read about this blonde dude in Elle. And now, in the last three days, Lapo Elkann has been all over the place. He's a kooky rich Euro with a fancy family and a super publicist. First there was the multipage spread of him in Vogue (which I brought home from the gym) with a model with the equally bizarre name of Doutzen. WTF is up with the wacky names, rich people?

Then there he was again, talking about his Lichtenstein in the Style section of the Sunday Times (which I read online today). And finally Gawker linked to an article about him in the NY Observer.

Yet I cannot figure out what the big deal is, save he's rich and interesting looking and is most known for OD'ing on heroin and cocaine while with a transexual prostitute. OK, NOW he's known for selling sunglasses, apparently. And of course for being mentioned on McPolack, Inc. Now he can really say he's made it.